Impacts of the COVID-19 pandemic continue to reverberate throughout the healthcare sector as it fights to overcome issues related to patient care, inventory and asset visibility. ...

Marketers today need to show the impact their campaigns, content, and events have on the bottom line. Measuring results involves looking at two key concepts....

In the last few years, marketers have learned they must be flexible and able to pivot when things change.....

Marketing automation offers a robust platform that interprets customer signals....

Understanding your customers, anticipating their needs, and building relationships with them requires an expert use of data. The world is full of data, and it can be hard to keep track of it all. Effective data...

B2B customers expect premium experiences. They want personalized interactions delivered on the channel and at a time they prefer....